SEO vs. PPC (pay-per-click) Advertising

Call an expert at (800) 688-9633 or click here to SEE if SEO or PPC advertising is best for your company  

Let’s start this SEO page in an unorthodox manner, by addressing the one thing that pay-per-click (PPC) or “Sponsored” advertising claims to have over SEO: Immediate “results”. That’s it. That is the selling point for online advertising. So, let’s look at the truth of the matter.

Yes. If you pay Google, Yahoo, Bing, Hotmail, etc., for pay-per-click/ PPC advertising, then they will immediately put you in the mix with every one of your competitors paying for advertising in your market.

The math: There are three (or four if the search engine is feeling particularly annoying) “AD” spots above the actual search results. If you have 42 competitors paying for clicks on that particular search engine, then your “immediate” visibility will be divided accordingly. Furthermore, if any of your competitors have a larger budget than you, your visibility will be diluted that much further. So, your reward for paying the search engine companies—or God forbid, some middleman “online marketing” company to take MORE of your money to pay for clicks—is to show up once in a while in the “AD”/ “Sponsored” section, “immediately”.  As of May, 2023 Alphabet (Google) was estimated to be worth $1.518 Trillion with over 90% of their income coming from selling online advertising…so there is a WHOLE lot of competition for those top couple ad spots!  Then, whether your service area is local, national, or global, the ad cost will go up accordingly.

And do YOU look at the AD/ Sponsored section when searching for something YOU need? If you said that you prefer the actual, natural, organic RESULTS over the paid ads, then you are with over 90% of the population.

The great news is that you may be surprised to learn how quickly your website can show in those actual page one RESULTS of the various search engines. The SEO team at AccountAbility Global can have you quickly climbing those rankings within a couple DAYS!

Call an SEO expert today at (800) 688-9633 to see how SEO can quickly put you on top of your market, or click to DEMO

Here are the facts regarding SEO, or Search Engine Optimization, versus pay-per-click or PPC advertising. You be the judge.

1. 1. 1. 24/7 visibility:  Unlike pay-per-click advertising that only puts you in the shuffle with everyone else paying for advertising, and that is only until your clicks run out, SEO puts you in the actual page one relevant results 24/7. When our team builds your website using the highest SEO standards, Google and the other search engines put it on page one, ahead of your competitors for the services that make you money, simply because it BELONGS THERE.    
      2. ACTUAL Results:  SEO is focused on optimizing a website’s organic visibility in search engine results pages (SERPs). By having us implement effective SEO strategies, you will improve your website’s rankings and drive strong organic traffic. And properly executed SEO only gets stronger, getting you found more ways, attracting more visitors and generating more leads without ongoing advertising costs. Advertising goes away the second you stop paying for it.
      3. Cost-effectiveness:  While SEO requires an initial investment to build your website, the cost is often less for us to build you your money-making machine than you pay for a month or two of advertising! And once your site is ranking as well as you want it to, we can maintain those rankings—be they dozens or hundreds—for a couple hundred dollars per month.  Or we can keep at it month after month as long as you choose until there is no way NOT to find you ahead of your competition online!
      4. Credibility and Trust:  Organic search results often receive more trust and credibility from users compared to paid advertisements. Many people skip or ignore paid ads and focus on the organic results, perceiving the natural results as more reliable and unbiased. Ranking high in organic search results build trust and brand credibility.
      5. Organic Visibility:  SEO optimizes your website to be found ahead of your competition for relevant search queries. By targeting specific key SUBJECTS and optimizing your website’s content, structure, and technical aspects, your services appear in the top organic search results. This results in higher visibility and brand exposure.
      6. Targeted traffic:  SEO is simply building your website in the manner that is easiest for Google and the other search engines to understand. Google then puts anything related to the content, meaning the services that make you money in the areas you make money, in the top of the natural, organic, ACTUAL results. So, you get to show up because you are the most relevant. Alternatively, if you are a security guard company paying for the pay-per-click “adword”, Construction Site Security, then you will be found in “Construction” searches as well, and possibly clicked.
      7. Better User Experience:  SEO involves optimizing your website not only for the search engines but also for users. By improving your website’s usability, speed and accessibility, you will provide a better user experience that will lead to increased engagement, higher conversion rates, and more income.

Click HERE to see why SEO is best to put you on top of your market 24/7, or just call an SEO expert: (800) 688-9633

What about marketing companies selling both SEO and pay-per-click/ PPC? After all the deceptions relayed to us from our customers over the years, we are of the firm belief that selling both SEO and pay-per-click “Sponsored” advertising is a conflict of interest. This is not to say that all marketing companies are deceptive! It is simply to shine light on the truth that they are not going to be very motivated to do great SEO when you are paying them for online advertising every month.

I have helped many company owners who had been paying marketing companies for YEARS to manage their adwords with the false promise that the more people clicked on their ad/site, the higher their site would rise in the actual results. First of all, you need to be on page 2 or 3 already for this illusion to even work, but the sad truth is that the “cookies” on your personal computer or phone make it appear that your site is rising.  This happens because you look at your site sometimes and Google “caches” the results for what you look at to make your search experience better, but that is NOT what potential customers searching for your services see.

To verify this, simply click on the three vertical dots in the upper right of your Google browser, open a “New incognito window” (which blocks cookies, so makes it a fresh search), and search for a service you offer to see if you are still in the actual, organic page one results.

Now, call us to get SEO working for you and get you on page one of Google, in the actual results, guaranteed!

Bottom line, there are only a couple reasons why a business would not choose SEO instead of paying for “AD” and “Sponsored” advertising pay-per-click.

1. 1. 1. You simply don’t believe that an SEO company can put you on page one of Google, 24/7 for what makes you money.  Maybe you’ve been burned or maybe it is the constant stream of SEO BS feeding into your spam folder, but you have become jaded against the idea of SEO. We get it, 100%. So, we will never ask you to trust us. We will, instead, prove what we have done to have websites utterly DOMINATE their markets, and then we will guarantee the SEO results for you.
      2. Budget.  You should be very pleasantly surprised how we can make SEO cost-effective. Besides the website we build you costing less than most small to medium companies pay for one or two months of pay-per-click online advertising, the monthly for us to host, maintain, and administrate your website is only a couple hundred bucks!

But the REAL benefit comes from the results of being found ahead of your competition 24 hours a day, seven days a week. Instead of a website whose presence disappears the minute you stop paying for advertising, you have a true company ASSET, gaining value and producing more income all the time.

Call us today and SEE! (800) 688-9633