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AccountAbility Global
35246 US Hwy 19 N
STE 224
Palm Harbor, FL, 34684
No, we’re not going to give away the deepest secrets. You do what you do professionally, and we do what we do professionally, and it is not likely that either of us can do what the other person does as well.
This page is written to hopefully help you conclude why you need SEO and that we are the company to do it for you, with the assurance that we can prove our abilities, and give you a written guarantee of page one search results. So, this is more about what we can do for you to bring you more buyers instead of shoppers. We have been doing this long enough to know how frustrated you must be to have searched a topic to find this page, so let’s get to it!
To attract online buyers instead of casual shoppers, we will focus on creating a compelling and trustworthy online service experience. So here, first of all, are some SEO and purely psychological strategies that we will employ to help you attract and retain repeat online buyers of those services that make you money:
SEO also gives you a massive advantage over being found in the advertising section: RESPECT. To understand why SEO brings your website and your company respect, it will be best to understand how Google has taken over the search engine business, and what has made them into a $TRILLION company.
Google began in 1998. While that was many years after AOL and Yahoo (and a lot of other search engines that you may not remember), Google had something very special to offer: ACCURATE search results. The reason that this was so special is because unethical website developers had figured out how to trick the existing search engines into putting them in the top of the search results with tactics like “keyword stuffing”. That means that an “adult” site could stuff a bunch of information about Disney at the bottom of their pages and show up in a Disney search! Not good.
So, Google came in and did exactly what they promised, quickly dominating the search engine market because people were excited to get the results that they were searching for! SEO—or what would soon be known as SEO (search engine optimization)—then took on a new and more scientific approach to optimizing websites to show in the top of the searches.
The irony is, there are only 10 spots on page one of the search engines, so how do all the companies who don’t have a solution like U.S.-based AccountAbility Global SEO get you on page one: ADVERTISING. This brings us to why SEO brings respect to your website and, therefore, your company.
The purpose of SEO is to structure your website in such a way that it is recognized by Google and the other search engines as the website that BELONGS on top of the actual, “organic” or “natural” search results, 24 hours a day, seven days a week. This, remember, is why people flocked to using Google originally, because they wanted accurate results to their searches. Simply, those actual results are TRUSTED by the potential customer searching for the services that make you money.
Alternatively, there are all the folks paying to be in the rotation with all their market competitors in the couple “AD” or “Sponsored” spots on each page. The first problem is that, even if you have an unlimited budget, you are still in rotation with everyone else paying for advertising, so you only show once in a while.
The biggest problem though, is that the pay-per-click (PPC) “AD” or “Sponsored” section is not respected. People searching for services you offer believe the advertising section is less trustworthy than the actual results they were searching for. While not fair, there is certainly truth to the fact that anyone can pay for ads. And people do not trust ads (just think about all the “click-bait” advertising you see that disguises itself as news).
SEO is the answer to how to attract BUYERS instead of casual SHOPPERS, whether your services are local, national or global.
The reasons listed throughout this page hopefully make sense, but it really can be boiled down to a couple things. There is a perception of authority your website has when customers searching for your services find you in the top of the actual, relevant results. Then you couple that with “AD blindness”. This is exactly what it sounds like. Due to the onslaught of advertisements, consumers have become very good at identifying and ignoring pay-per-click ads. They simply understand that the organic search results that appear are more authentic and relevant.
And finally, even if shoppers do visit your site without buying, wouldn’t you rather it not cost you every time the “click” on you?
AccountAbility Global
35246 US Hwy 19 N
STE 224
Palm Harbor, FL, 34684